Who is a Builder’s Online Sales Consultant and how they can help your home search?

If you’ve visited a builder’s website recently you may have seen some friendly faces saying “______ is here to help you”. This team member is commonly referred to in the building industry as an OSC, or Online Sales Consultant. In our ever changing and on-demand world, the OSC became a vital part of most professional builders to be a one-stop-shop for home buyers to get quick access to community and home information. An OSC is not AI. An OSC is not a chat bot. They are a real person who is an expert on new home construction, the home builder they work for, and skilled at working with homebuyers. As we research online more and more, we are presented with chat bots posing as humans or AI interfaces trying to answer our questions and we are often left frustrated and annoyed. 

An OSC will be your first connection with the home builder. Throughout the website you should see multiple ways to connect with an OSC and whether you call, text or send in a registration form, you’ll receive quick, sometimes even instant responses. The goal of an OSC is to provide you with answers to those initial questions you may have before considering if a home or community is right for you. In the past this first point of contact was directly made with an on-site community consultant but for over a decade, professional builders have found that OSCs provide better and quicker responses. 

When you connect with an OSC, you will also be added to the building company’s communication list. Even if you aren’t ready to buy today, you’ll receive regular updates from the OSC personally as well as general community and home updates. This can be a great way to keep an eye out for your dream home or to keep up to date on a community’s progress.

Besides a car repair shop or a doctor’s office, these days we don’t wait for much. When you connect with an OSC you can easily set up an appointment with an on-site community consultant. This means during your appointment you will have the undivided attention you need from the community consultant. Home buying, whether it’s your first time, or 10th time, presents unique situations and you’ll want to ensure you’ll have the time you need to make an educated decision. 

Reach out and get connected with an OSC. They will become a great resource for you as you start your new home journey.

About the Author

Robertson Homes, founded in 1945, has had the pleasure of building and developing over 65 communities, and building over 4,000 homes in Metro Detroit. We’ve been awarded by the HBA of SE Michigan as Developer of the Year, Builder of the Year, Development of the Year as well as multiple Interior Design Project awards.  With a dedication to quality and innovation, Robertson Homes is devoted to building unparalleled communities, refined condos and stunning single-family homes while placing the customer first.